Working as a designer for the past 20 years has taught me that no matter what you work on, each project is different and unique in its own way. The clients, the audience and the design combine to create a relationship between the user and the brand. As a designer, I enjoy influencing that relationship with my strong design skills, aesthetic clarity and understanding of marketing principles.
Designing for an international language education company helped me see the impact good design has on global communication. I learned to balance my creative vision with the limitations of designing for multiple languages, for which there is no one size fits all solution.